Audience research

In order to carry out my audience research, I drew up a questionnaire which I could then give to my target audience.

I asked 7 different questions to obtain feedback from my target audience. These are the questions that I asked and why I asked them.
Are you male or female?
I asked my audience to say whether they were male or female so that I could see the difference between the answers that were given my males compared to those given by females.
Age?
The age ensured that I was only asking my target audience.
What is your favourite Thriller film?
This question set out the rest of the questionnaire as it was then obvious that it was about thriller films and it got the audience thinking about thriller films.
What are your favourite sub-genres of Thriller?
This allowed me to see what the most popular sub-genre of thriller was.
What things do you expect to see in a Psychological Thriller?
I asked my audience to give me 3 things each for this question so I got a good selection of things that they’d like to see without having lots of things repeated.
Do you prefer to watch films with a male or a female lead character?
I thought this was an interesting question to ask. I thought that males would prefer to watch females and that females would prefer to watch males. I also wanted to see whether the majority of my target audience would agree with me on my choice of main characters.
What other media do you consume?
This allowed me to find out what other media my target audience consumes so I could get an idea of their likes and interests. This would help me in the distributing of my film.

This is the feedback that I got from my questionnaire.
Are you male or female?
I asked 10 males and 10 females across my target audience so that I got a fair representation in my feedback.







Age?
I only asked people who where within the age range of my target audience so that I got a representation of what they wanted to see in a Thriller film rather than asking those who the film isn't aimed at.






What is your favourite Thriller film?
This was just a general question that I used to get people to think about Thriller films.







What are your favourite sub-genres of Thriller?
I found that the most popular sub-genre of Thriller amongst my male target audience was psychological. This means that my film will appeal to my target audience as it is in the sub-genre that they are most likely to watch. Amongst the females in my target audience, Psychological came joint top with 3 other sub-genre so it is still amongst their favourite sub-genres of Thriller.


What things do you expect to see in a Psychological Thriller?
This question allowed me to see what elements my target audience liked to see in Psychological Thrillers. Quite a few of the elements on this list do come up in my Triller opening.











  Do you prefer to watch films with a male or a female lead character?
I was quite suprised by this answer as I thought that maybe the males would prefer watching female lead characters and that the females would prefer watching male lead characters. However, my target audience went against what I thought and put that both males and females prefered to watch films with a male lead character. This means that my film will appeal to my target audience as both of my main characters are male.

What other media do you consume?
Magazines:
These questions meant that I was able to gather information about what other media my target audience consumes. This would give me a good idea as to where would be the best place to advertise my film in order to attract my target audience. I found that the best types of magazines to advertise my film were music, fashion and film.

TV:
I found that the best TV channels on which to advertise my film in order to reach my target audience would be those that had comedy, factual and drama programs on them.

Newspapers:
As film reviews often appear in newspapers, I found that the best type of newspaper in which I could appeal to my target audience in the most effective way would be tabloid newspapers.