Target audience

My target audience is;
• Aged between 16 and 29.
• Mainly male.
• Also consisting of females.
• People who like watching psychological thriller films.
• People who enjoy watching films with male lead characters.
• The male audience are more likely to read sport and music magazines whereas the female audience are more likely to read fashion and gossip magazines.
• The male audience is more likely to watch comedy and factual programs whereas the female audience is more likely to watch comedy and drama programs.
• The male audience is more likely to read newspapers than the female audience.

From the age group of 16 to 29 I found out that;
• The favourite sub-genre of Thriller films amongst males was psychological whereas this sub-genre came joint top with 3 other sub-genres amongst the females.
• The majority of males and females prefer to watch films with a male lead character. This means that my target audience would be happy with my choice of having both my main characters as males.
• To be able to reach my target audience through advertising, I found that the best places to advertise my film were;
• Music, fashion & film magazines. Music magazines would reach both males and females. Males read music magazines rather than females so this would reach the majority of my target audience better. Fashion magazines would only allow me to reach females but I found that this was the most popular magazine amongst females. Film magazines would be the most obvious place to advertise as it is a film that I am trying to distribute. I found that this was read by both males and females as they both suggested this as an alternative magazine that they read.
• TV channels that have comedy, drama and factual programs on. Comedy programs were the most popular amongst males and females so this would allow me to reach a lot of people that are in my target audience. Factual programs came in as the second most popular type of program amongst males. There was quite a difference in the amount of males that watch factual programs compared to females, allowing me to reach a mainly male audience for my film. Drama programs were popular amongst males and females so I would be able to reach a big audience. Out of all the different types of programs that people watch, drama is the most similar to a Psychological Thriller film so this would therefore be a good audience to appeal to.