Textual analysis - Against All Odds

Chase & Status ft. Kano - Against All Odds
Music video director - Tom Ward


Type of video: Narrative performance.
Setting: An underground nightclub/casino.
Camerawork: A mix of static and moving camera. Long shots, wide mid-shots, close-ups, zooms and reverse zooms are all used to create variety.
Lighting: Low-key lighting. It is dark outside and it's also quite dark and smokey in the club to create the effect of a retro style video.
Main theme or idea of video: Chase and Status play Kano at a game of cards and he cons them into winning their car.
Special effects: Titles are used at the beginning to convey the idea of it being a film.
Editing: The editing is all done in fast paced straight cuts to enforce this idea of the video being like a film.
Main characters/performers: Chase, Status and Kano play the main characters and Kano performs.
Overall effect: Stylistically this video looks quite old as it is a retro style video. The fast paced editing reflects the pace of the song. The editing speeds up the narrative as this is quite slow.

I like the style of this video and the way that the editing speeds up the narrative. However, I think that the video is a bit too dark. The style of the video fits the style of the music really well.