Textual analysis - Poison

Nicole Scherzinger - Poison
Music video director - Joseph Khan

This is a narrative performance video.

Goodwin's Six
1. Demonstrate genre characteristic:
The genre of this song is electropop. The video does convey the electropop genre to some extent as choreographed dance scenes are inserted into the fighting scenes. The scenes with the journalists also reference this genre as they are acting as though they are in a nightclub.
2. Relationship between music and visuals:
The pace of the music suits the pace of the editing well as the editing is deliberately fast paced to suit the quick tempo of the song.
3. Relationship between lyrics and visuals:
The lyrics talk about poison and the visuals, even through they don't how poison, they convey this idea as they show the struggle between good vs evil.
4. Demand of close-ups from record label:
There is a lot of close-ups of Nicole, especially close-ups of different parts of her body.
5. Frequent reference to the notion of looking:
The notion of looking is portrayed throughout the video. There is a shot of some men staring at Nicole near the beginning as see goes into a telephone box which has clear windows. Lots of close-ups of Nicole's body are shown, often causing the viewer to focus on her body.
6. Intertextuality:
The video is based on a superhero good vs evil theme. A close-up shot clearly points out that the motorbike that Nicole is riding is a BMW.

I really like the way the video is edited between the shots of Nicole in the white outfit fighting the bad guys and then the shots of her in the black outfit fighting the cops. The editing is really seamless here, making the video very smooth within its transitions of the same types of shots.
Some inspiration that I got from this video was to make my visuals fit the tempo of the music and to make use of straight cuts in order to make my video flow smoothly from one shot to the next.