I sent out several e-mails via Facebook to my target audience to ask them for their feedback on the music video, digipak and web page. I asked people to let me know what they liked about each product and why and if anything, what did they think could be improved and why.
"These are all sooooo good!!!
Ok....so Digipak : I really liked the colour scheme (as in the walls being black and white) as it made the characters really stand out. Having so many pictures also made it really interesting and FUN!!! The only thing was the writing on the back page, that I couldn't read....but it's probably better when it's actually printed :)
The music video is soooo good!! I really like the way that you've fitted all the lyrics to actions within the song (like the waitress bit). It also seems to flow really well, because of all the movement in the video, which really adds to the overall effect of the video. Also, the shots where you cut between him singing in two different places look so professional!! The lip syncing is maybe a little dodgy in some places...but it wasn't really noticeable.
Website : The website is really informative, especially with all the tour dates. The background is also so effective (I can't imagine how long it took you to turn it all black and white!!) The method of showing the pictures at the bottom is also EPIC...the spinning compliments the movement in the video.
OVERALL....this is darn epic. You've done sooooo well!!!!! YAY!!"
"Very good indeed!!!
The video is very well thought out. You've matched the settings to the lyrics and the characters play the part extremely well - again matching what the lyrics are all about.
If i had to be picky, the only thing I would say is look in depth at the lyrics. The lyrics sound like the girl has a powering effect on the guy - "SHE'S LIKE A GUN AND SHE AIN'T AFRAID TO USE IT" - you could maybe try to incorporate some of these powers into the video e.g. her pulling the guy along everywhere they go (taking control) with him always having a smile on his face?
Your digipak looks really good; original, modern, characters reflect your target age group, not too much going on, simple and effective. makes people look at it!
Again, if anything, it's kind of a get together song so them holding each other with smiles on their faces looking at each other might be another suggestion.
And your link - fantastic. Looks professional it really does. Colourful and you've used a huge range of custom animations with the photos. Again modern which helps draw the audience in.
I think is brilliant ... very well done."
"The music video is VERY good, I liked the story in it and the different backgrounds (brick wall, forest).
The Digipak is well designed, though the writing of the title on the front page, and the back page are a bit difficult to read. I like the photos and how they link to the video."
"Video = really good - easy to follow story, fits together well.
Digipak - I like, can't think of any negatives or improvements - looks really professional
Web page - same as previous"
"Like the black&white out of the bricks in the images used.
He looks a bit awkward and needs to make better eye contact with the camera in some sections during the video (intentional?)
I also like the use of the hot pink as your main colour & your production stills page 'cause it looks fun, young & hip! :)
Your ending to your video is pretty good too, I like the sunset-(ing) look and the romancey bit, very cute and appropriate for the song.
All round good work!"
"They’re goodddddddd. There isn’t really anything I can think of which can be improved. The album cover’s the best."
"Well done it's really good so well put together great video to lyrics"
"Love it !"
"Well done, very good. Particularly liked the careful taxi driver."
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