Monday, 15 November 2010
Saturday, 13 November 2010
Web page textual analysis
I am going to do a textual analysis of Alexandra Burke's official web page; http://www.alexandraburkeofficial.com/
What ideas I will take from this web page for my own:
At the top of the page I am going to have the artists name (along with the title of the song that I'm using). I am also going to have a big picture of the artist. These will be the first things you see when you load the page.
Like Alexandra Burke's web page, I am going to split mine up into different sections. I am going to have a 'video' section at the top which shows the music video. I might have a 'music' section to advertise the artist's albums. I am going to have an 'events' section but I am going to write the tour dates in this section instead.
What ideas I will take from this web page for my own:
At the top of the page I am going to have the artists name (along with the title of the song that I'm using). I am also going to have a big picture of the artist. These will be the first things you see when you load the page.
Like Alexandra Burke's web page, I am going to split mine up into different sections. I am going to have a 'video' section at the top which shows the music video. I might have a 'music' section to advertise the artist's albums. I am going to have an 'events' section but I am going to write the tour dates in this section instead.
Digipak textual analysis
For my textual analysis of a digipak, I decided to have a look at a cardboard sleeve digipak.
I also decided that I'd look at a digipak that had more to it than what a cardboard sleeve does.
I also decided that I'd look at a digipak that had more to it than what a cardboard sleeve does.
What ideas will I take from this digipak for my own:
I am going to use the same colour scheme throughout the digipak. This colour scheme will match my web page as well, creating a consistent look to the style of the ancillary texts.
On the front cover I am going to have a big picture of the artist along with the artist's name and the title of the track.
On the back cover I am going to have the track list of the album as this is conventional of a digipak.
Textual analysis - previous student work
Beastie Boys - Triple Trouble
Strengths:
• Really good variety of shots
• I like the shot of the billboard
• Lip syncing has been well done
• The two-shot of the same guy
• Variety of locations
• Very quick and smooth editing
• Split screen shots
Weaknesses:
• The sped-up shot at the beginning should have matched the pace of the music
• The colours added in post-production could have been a bit sharper in places
• The sets of three images
• I don’t like the way they’ve changed the colour of their skin during the post-production
I really like this music video and it's one of the best that I've ever seen to come out of Thurston. I think it's good how they've stuck to performance throughout the video and not added in any other characters as such (other than the London "statues"). It's a fun video and that's what I want to achieve with mine. After seeing this video, I don't want to add in colour post-production as I want it to feel natural, also, mine will be narrative performance rather than performance.
Puretone - Addicted to Bass
Strengths:
• Good lip syncing
• I like the sped-up shots of the cars
• The fast paced editing over the instrumental shots where it switches scenes in quick succession
• The layered shots that show the girl in more than one place at one time
• The fast paced editing that moves the girl from one place to another within the same shot
Weaknesses:
• Some of the outside shots are a bit too dark so you can’t see her face
• I don’t like the shots filmed in the white room, they seem a bit disjointed from the narrative
• Mainly filmed in mid-shots
This is a good video but I think it could've done with having a few other people in it as well, just to create some variation. By filming outside in the dark, some of the shots haven't come out very well and the shots filmed near street lamps have cast a yellow glow which I don't think suits the video very well. Because of this, I shall film my outside shots in the daytime so that I am using naturalistic lighting.
Strengths:
• Really good variety of shots
• I like the shot of the billboard
• Lip syncing has been well done
• The two-shot of the same guy
• Variety of locations
• Very quick and smooth editing
• Split screen shots
Weaknesses:
• The sped-up shot at the beginning should have matched the pace of the music
• The colours added in post-production could have been a bit sharper in places
• The sets of three images
• I don’t like the way they’ve changed the colour of their skin during the post-production
I really like this music video and it's one of the best that I've ever seen to come out of Thurston. I think it's good how they've stuck to performance throughout the video and not added in any other characters as such (other than the London "statues"). It's a fun video and that's what I want to achieve with mine. After seeing this video, I don't want to add in colour post-production as I want it to feel natural, also, mine will be narrative performance rather than performance.
Puretone - Addicted to Bass
Strengths:
• Good lip syncing
• I like the sped-up shots of the cars
• The fast paced editing over the instrumental shots where it switches scenes in quick succession
• The layered shots that show the girl in more than one place at one time
• The fast paced editing that moves the girl from one place to another within the same shot
Weaknesses:
• Some of the outside shots are a bit too dark so you can’t see her face
• I don’t like the shots filmed in the white room, they seem a bit disjointed from the narrative
• Mainly filmed in mid-shots
This is a good video but I think it could've done with having a few other people in it as well, just to create some variation. By filming outside in the dark, some of the shots haven't come out very well and the shots filmed near street lamps have cast a yellow glow which I don't think suits the video very well. Because of this, I shall film my outside shots in the daytime so that I am using naturalistic lighting.
Wednesday, 10 November 2010
Textual analysis - Just A Dream
Nelly - Just A Dream
Music video director - Sanji
Type of video: Performance with some symbolic elements.
Setting: On the beach, in the water and in the city.
Camerawork: The shots vary between being clear shots and blurred shots.
Lighting: This video is filmed in black and white.
Main theme or idea of video: Nelly is dreaming about being the girl that he has lost.
Symbolic elements: The ring is used to highlight the line "shoulda got that ring", showing that he really loved this girl and wished that he'd made her his wife.
Special effects: Many special effects are used; the car, ring and apartment are all floating and go up in flames towards the end of the video, Nelly's eye is made to look like it is glass as it smashes and it has a water droplet coming out of it horizontally.
Editing: Mainly straight cuts are used, causing confusion between the dream state and reality. The scenes of Nelly and the girl in the water have been slowed down.
Main characters/performers: Nelly and his girl.
Overall effect: This video shows Nelly's dream state vs the reality and it often blurs the lines between the two.
I like the way that this video blurs the lines between dream state and reality. I think this causes the viewer to really pay attention to the video as you have to try and work out which parts of the video are Nelly's dream state and which parts are the reality.
Music video director - Sanji
Type of video: Performance with some symbolic elements.
Setting: On the beach, in the water and in the city.
Camerawork: The shots vary between being clear shots and blurred shots.
Lighting: This video is filmed in black and white.
Main theme or idea of video: Nelly is dreaming about being the girl that he has lost.
Symbolic elements: The ring is used to highlight the line "shoulda got that ring", showing that he really loved this girl and wished that he'd made her his wife.
Special effects: Many special effects are used; the car, ring and apartment are all floating and go up in flames towards the end of the video, Nelly's eye is made to look like it is glass as it smashes and it has a water droplet coming out of it horizontally.
Editing: Mainly straight cuts are used, causing confusion between the dream state and reality. The scenes of Nelly and the girl in the water have been slowed down.
Main characters/performers: Nelly and his girl.
Overall effect: This video shows Nelly's dream state vs the reality and it often blurs the lines between the two.
I like the way that this video blurs the lines between dream state and reality. I think this causes the viewer to really pay attention to the video as you have to try and work out which parts of the video are Nelly's dream state and which parts are the reality.
Textual analysis - Poison
Nicole Scherzinger - Poison
Music video director - Joseph Khan
This is a narrative performance video.
Goodwin's Six
1. Demonstrate genre characteristic:
The genre of this song is electropop. The video does convey the electropop genre to some extent as choreographed dance scenes are inserted into the fighting scenes. The scenes with the journalists also reference this genre as they are acting as though they are in a nightclub.
2. Relationship between music and visuals:
The pace of the music suits the pace of the editing well as the editing is deliberately fast paced to suit the quick tempo of the song.
3. Relationship between lyrics and visuals:
The lyrics talk about poison and the visuals, even through they don't how poison, they convey this idea as they show the struggle between good vs evil.
4. Demand of close-ups from record label:
There is a lot of close-ups of Nicole, especially close-ups of different parts of her body.
5. Frequent reference to the notion of looking:
The notion of looking is portrayed throughout the video. There is a shot of some men staring at Nicole near the beginning as see goes into a telephone box which has clear windows. Lots of close-ups of Nicole's body are shown, often causing the viewer to focus on her body.
6. Intertextuality:
The video is based on a superhero good vs evil theme. A close-up shot clearly points out that the motorbike that Nicole is riding is a BMW.
I really like the way the video is edited between the shots of Nicole in the white outfit fighting the bad guys and then the shots of her in the black outfit fighting the cops. The editing is really seamless here, making the video very smooth within its transitions of the same types of shots.
Some inspiration that I got from this video was to make my visuals fit the tempo of the music and to make use of straight cuts in order to make my video flow smoothly from one shot to the next.
Music video director - Joseph Khan
This is a narrative performance video.
Goodwin's Six
1. Demonstrate genre characteristic:
The genre of this song is electropop. The video does convey the electropop genre to some extent as choreographed dance scenes are inserted into the fighting scenes. The scenes with the journalists also reference this genre as they are acting as though they are in a nightclub.
2. Relationship between music and visuals:
The pace of the music suits the pace of the editing well as the editing is deliberately fast paced to suit the quick tempo of the song.
3. Relationship between lyrics and visuals:
The lyrics talk about poison and the visuals, even through they don't how poison, they convey this idea as they show the struggle between good vs evil.
4. Demand of close-ups from record label:
There is a lot of close-ups of Nicole, especially close-ups of different parts of her body.
5. Frequent reference to the notion of looking:
The notion of looking is portrayed throughout the video. There is a shot of some men staring at Nicole near the beginning as see goes into a telephone box which has clear windows. Lots of close-ups of Nicole's body are shown, often causing the viewer to focus on her body.
6. Intertextuality:
The video is based on a superhero good vs evil theme. A close-up shot clearly points out that the motorbike that Nicole is riding is a BMW.
I really like the way the video is edited between the shots of Nicole in the white outfit fighting the bad guys and then the shots of her in the black outfit fighting the cops. The editing is really seamless here, making the video very smooth within its transitions of the same types of shots.
Some inspiration that I got from this video was to make my visuals fit the tempo of the music and to make use of straight cuts in order to make my video flow smoothly from one shot to the next.
Textual analysis - Against All Odds
Chase & Status ft. Kano - Against All Odds
Music video director - Tom Ward
Type of video: Narrative performance.
Setting: An underground nightclub/casino.
Camerawork: A mix of static and moving camera. Long shots, wide mid-shots, close-ups, zooms and reverse zooms are all used to create variety.
Lighting: Low-key lighting. It is dark outside and it's also quite dark and smokey in the club to create the effect of a retro style video.
Main theme or idea of video: Chase and Status play Kano at a game of cards and he cons them into winning their car.
Special effects: Titles are used at the beginning to convey the idea of it being a film.
Editing: The editing is all done in fast paced straight cuts to enforce this idea of the video being like a film.
Main characters/performers: Chase, Status and Kano play the main characters and Kano performs.
Overall effect: Stylistically this video looks quite old as it is a retro style video. The fast paced editing reflects the pace of the song. The editing speeds up the narrative as this is quite slow.
I like the style of this video and the way that the editing speeds up the narrative. However, I think that the video is a bit too dark. The style of the video fits the style of the music really well.
Music video director - Tom Ward
Type of video: Narrative performance.
Setting: An underground nightclub/casino.
Camerawork: A mix of static and moving camera. Long shots, wide mid-shots, close-ups, zooms and reverse zooms are all used to create variety.
Lighting: Low-key lighting. It is dark outside and it's also quite dark and smokey in the club to create the effect of a retro style video.
Main theme or idea of video: Chase and Status play Kano at a game of cards and he cons them into winning their car.
Special effects: Titles are used at the beginning to convey the idea of it being a film.
Editing: The editing is all done in fast paced straight cuts to enforce this idea of the video being like a film.
Main characters/performers: Chase, Status and Kano play the main characters and Kano performs.
Overall effect: Stylistically this video looks quite old as it is a retro style video. The fast paced editing reflects the pace of the song. The editing speeds up the narrative as this is quite slow.
I like the style of this video and the way that the editing speeds up the narrative. However, I think that the video is a bit too dark. The style of the video fits the style of the music really well.
Director study
For my Director study into a music video director, I chose to look at Jonathan Glazer.
Director Study - Jonathan Glazer
View more presentations from YNWAMediaProductions.
Tuesday, 9 November 2010
Brief
The brief for the Advanced Media Portfolio was;
A promotion package for the release of an album, to include a music promo video, together with 2 of the following 3 options:
• a website homepage for the band
• a cover for its release as part of a digipak
• a magazine advertisement for the digipak
A promotion package for the release of an album, to include a music promo video, together with 2 of the following 3 options:
• a website homepage for the band
• a cover for its release as part of a digipak
• a magazine advertisement for the digipak
Monday, 8 November 2010
A2 Practical Coursework
Same blog, new look and a new topic. This is the start of my blogging for my A2 Practical Coursework - Music Video.
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